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CONGRATULATIONS! To Alison Smith at Edinburgh Napier University who has won a fantastic new iPad for entering her ‘Business Challenge’ in our recent competition at CUBO 2010.

Alison highlighted the need for a solution which focuses on specifically targeting the student. "It was identified that students have a tendency to do things a bit differently and therefore communications need to be both creative and innovative."

"Students on the whole tend to be more technology savvy and require information to be delivered and processed quickly and efficiently." Alison also discussed how students place a high value on receiving a personalised approach, as there is nothing worse than receiving an automated response or a form which isn’t relevant to you.

Armed with this insightful advice and feedback Kinetic Solutions can continue to provide Kx an industry leading software which evolves with our customers and their expectations.