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Kx Marketing – Getting the most from your Database
Date: 26th July 2011
Location: Kinetic Offices
Time: 9:30am - 4:30pm
Price:
£120.00 per person plus VAT (including lunch)
Recommended to all Kx Marketing/Events users, and ‘Super Users’
This workshop is perfect for supporting proactive selling, learning how to utilise your current database to retain repeat business, as well as attracting new events and looking at the importance of capturing data at enquiry stage.
Areas that will be covered in the training are:
* Managing and cleansing your existing database
* Merging and removing Companies and Contacts
* Using ‘Target groups’ for Companies and Contacts
* Mail shots and Campaigns and monitoring responses
* Graphical Analysis Reports
* Understanding and using ‘Prospects’ in Kx
Please note
Training will be amongst other Kx Users who work within a Conference Centre or a University
Minimum number of 5 attendees required for the training to proceed*
Attendees must confirm, providing details of a purchase order 14 days prior to training date.
*If the minimum number of attendees is not met, Kinetic Solutions reserve the right to change/amend the date, giving at least 7 days notice to all attendees.
- Kx Marketing – Getting the most from your Database26th July 2011
Recommended to all Kx Marketing/Events users, and ‘Super Users’
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Tip - Use the 'Contacts/Companies created since' report on a weekly basis to identify duplicate contacts and companies added. By doing this 5 minute exercise weekly you can help keep your database clean and tidy and ready to use in Mailshots.
You can find these reports in:
Marketing > Companies > Companies created since
Marketing > People > Contacts created since
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