On the mobile…or mobile?


A recent study revealed that the average person spends 90 mins per day on their phone. Now initially this figure may not sound like a lot, but that adds up to around 23 days a year. Take this one step further and it is estimated that 3.9 years of the average person’s life is spent staring at their phone screen. I would suspect that most of that time is not exactly what you would call…productive.

With the number of mobile devices in the world expected to pass 5 billion by the end of 2019, I think it’s safe to say that we all have access to a device of some sort in our daily lives. Whether we use it to simply update our status or send a message, we are all ‘on’ our mobiles a huge amount of the time. But just how ‘mobile’ are we, and how much more could we get done on the move rather than behind the desktop during our work day?

As many university teams prepare to switch their focus from the student experience to the customer experience, operational teams are gearing up for the hectic turnaround of facilities for the summer vacation arrivals, whether transient B&B guests or residential delegates.

Having worked in both housekeeping and reception teams over the years, I remember only too well the pressures that come with returning clean bedrooms for check in to the front desk, as well as the speed and focus required to manage a busy arrivals desk. I recall checking clean rooms off on my clipboard with a highlighter before walking all the way back to the housekeeping office to update the system and ring the vacant ready rooms through to reception.

I know that my younger self would have loved the opportunity to simply ‘swipe’ to update the bedroom status whilst on the move, or even move away from the busy reception desk and check guests in on a mobile device whilst they are still in the queue, or in a separate room – both simple things that can have such a massive impact on the customer experience. Integrated mobile applications represent a comparatively small outlay and generally have a quick onboarding process…but the impacts that they can have on productivity and customer experiences are huge.

Maybe this summer season could be the time to free your teams from the desktop and get more done on the move.