Kinetic were recently selected to represent ‘Technology in Higher Education’ at the Parliamentary Review. Our Managing Director, Rob Turner, had the opportunity to describe the impact and opportunities from three key developments within the higher education industry to senior MPs, namely the increasing focus on the entire student experience, the demand for strategic revenue generation tactics for commercial operations within higher education institutions (HEIs) and the continued influence of private property providers.
Despite increasing debt levels, it is evident that students still recognise the value in a university education. Moreover, with 1.04 million students studying away from home, the demand for accommodation within the UK higher education sector continues to grow. Indeed, Cushman and Wakefield report that 602,000 purpose-built bed spaces were available to students for the 2017-2018 academic year.
Bringing a more consumer-driven approach to the student accommodation selection process, private property providers (PPPs) have driven radical change in the way that Kx has interacted with not only the management of the bed space and the student billing, but also the full sales and marketing cycle of these providers’ services.
By introducing custom-made application websites that incorporate a more hotel-like booking process, we have been able to provide reassurance to students and parents about the options and facilities on campus. These responsive sites, coupled with integrated guarantor functionality, enable the KxStudent software to create an engagement level with students at the beginning of their university experience – something that the HEIs and PPPs can continue to build upon during the student’s time with them.
PPPs continue to strive for excellence across the wider aspects of the student experience, one of the most notable being technology and the accessibility of a fast and reliable internet service. With most students now arriving at university with an average of five wireless devices, today’s 18-24 year olds have a lifestyle built upon internet use and an expectation that information is always to hand. The systems we produce at Kinetic Solutions must meet these demands, whether in the design of responsive websites or the need for students to make online requests and digitally interact with accommodation teams.
You can read what Rob had to say about the increasing focus on the entire student experience and the demand for strategic revenue generation tactics for commercial operations within higher education institutions in the full, free ebook below.